On stage · Innovfest Unbound, Singapore
Defining the future of Agentic Commerce — building the autonomous systems that run modern businesses, and teaching leaders how to do the same.
I build AI-native businesses that create real economic value. As founder of Cranberry AI, I operate across three verticals: agentic commerce infrastructure, a high-growth Asian cookware brand, and executive AI education. The single thesis: technology without commercial rigour is just theory. I focus on systems where AI does the work, not just supports it.
My career spans enterprise technology leadership at Avanade (Microsoft & Accenture) — where as Senior Director, AI & IoT for Growth Markets I held P&L coverage of more than US$100M in Data & AI deals — corporate strategy and architecture roles at Philips, academic research in wireless communications, and now founder-operator, building, shipping, and scaling from Singapore.
Today I also teach in the PhD in Management programme at INSEAD, bringing a founder's practice of building AI agents into doctoral research — and I serve as Fractional Enterprise Architect at NCS Group.
First up: Risky Business, on why risk keeps surprising us. Then: the architecture of AI agency.
The world's most instructive risk stories — why disasters keep catching us off guard, told with humour, and each one ending in a lesson.
How AI evolved from early concepts to autonomous agents that execute real work — a practical guide, a historical narrative, and a blueprint for the next generation of enterprise.
L'Oréal International Women's Day · Microsoft Tech Talks · Big Data World · ConnecTechAsia · Innovfest Unbound · NUS Industry Talks · Ladies who Tech
Three businesses under the Cranberry AI flagship. One operating thesis: AI-native, commercially disciplined, and built to compound.
An agentic commerce platform for ecommerce sellers worldwide. A nine-agent autonomous workforce handles listing optimisation, PPC, inventory forecasting, competitor intelligence, compliance, and content — across Amazon, TikTok Shop, Walmart, and beyond.
A premium Asian cookware brand built on Amazon FBA — and the live proof of concept for Cranberry AI, demonstrating what autonomous, agent-driven commerce looks like in practice.
AI education for C-suite and senior executives, focused on operating in an agent-driven economy. Real-world systems, not theory — with a healthcare & life-sciences focus across APAC.
Two GEMBA alumnae on why the next leadership divide is AI fluency — and what healthcare executives should do about it. With Dianne Baunbaek.
Open to board memberships, invited panels, strategic advisory, and partnership conversations — particularly with founders, investors, and operators building in AI-native commerce. Also open to AI go-to-market advisory across enterprise and growth markets, and selectively to senior AI leadership roles driving category creation in Singapore and Asia Pacific.
Or write directly: joanna.reijgersberg-siew@insead.edu